We developed the holistic brand strategy, identity, brand expression and online presence for the new Autonomous Driving player: Zenuity.
A company forged by Volvo Cars and Veoneer joining forces.
We had to take into consideration the board’s vision of the brand, carefully distill the business promise and marketing goals, in order to form a brief. The Zenuity identity should fuse traits of a high-end software brand and the robustness of a reliable partner to the automotive manufacturers of the world. How do we create an identity independent of the holding companies, but bold about its proven automotive heritage? And at the same time, mold the presence of an attractive employer?
We created a typographic system which is premium and easy to use. By keeping it simple, we minimised the risks of misuse and sloppiness at this early stage. The colour scheme is based on night visions of open highways. We selected a medium aquamarine and a salmon pink shade to be central to the corporate palette, inspired by the impressions of speeding car lights that can be captured on a camera lense late at night.
The website is a central joint of the Zenuity presence. Its purpose is to nurture the company’s image for the OEMs and the potential recruits but also, act as a mirror of Zenuity’s vision for the general public. We designed a simple but premium light-weight web presence having in mind the amounts of content that will soon be pushed out and how to keep the information lean and attractive.