The Andys Online Experience
Brief
The acclaimed award competition THE ANDYs came to us with a simple request: to refresh their online presence and facilitate their award entry process.
When
Fall 2017
Outcome
We designed the online entry system for one of the most acclaimed award shows in the advertising industry. And we made a charitable cause out of it.
Complexity
3 / 5
The background.
The international ANDY awards, run by the Advertising Club of New York for more than 50 years, is regarded as one of the most prestigious competitions in the ad industry. For a creative, winning an ANDY is a foundation for a skyrocketing career and corresponds to infinite glory.
The challenge.
Despite the ANDYs significance for the industry, many creatives around the world only experience the iconic brand online; and in specific, when they are called yearly to submit their best work for a chance to win the celebrated trophy.
The outcome.
We identified that the online entry system of the competition had room for improvement. Parts of the online submission process were tricky and unclear and would only lead to reaching out to the administration for clarifications. So, we designed a lean, self-explanatory online entry system, suggesting a series of simplifications to help improve the online experience of the ANDYs. And we took a small part of a historic transformation for the famous award show, better announced here:
ADage: The ANDYs eliminates categories
In a year of logistical transition for us, it was important that we streamlined and enhanced the awards experience not only for the Jury but for our entrants. Uncloudy came to us with elegant and thoughtful solutions that refined our entrant-facing processes. For that we are very grateful!
Gina Grillo
President & CEO, the advertising club of new york & The International ANDY Awards
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