The extended work Uncloudy & Co started with the very problem definition: we needed to launch a new brand, equally ambitious and authentic as Zenuity and move over the best bits of the predecessor to the new brand. We started out by leading a new naming process. It resulted in the selection of the name “Zenseact” (ZEN + SENSE+ ACT), a name that encapsulates the essence of the new company in a few short words.
The new logotype is a rendition of the brand’s purpose: “To make safe and intelligent mobility real, for everyone, everywhere.” Its satellite shapes symbolise the various streams of data flowing into the software core, but also the collaborative nature of the new company. The lotus petal is a symbol of “Zen” and a promise of safety to Zenseact’s end customers.