Zenseact Full Brand Launch
Brief
To create a new brand that would succeed Zenuity, the autonomous driving company and that would stand as tall as its predecessor.
When
April 2020 – October 2020
Outcome
We orchestrated a full brand transformation, including: naming process, new logotype (to reflect the new direction of the company), new brand platform, brand launch kit, new digital-first brand design and assets, full website revamp and brand reveal film.
Complexity
5 / 5
Background.
When the owners of Zenuity decided to split ways, a new company was formed fully owned by Volvo Cars. The new company would have the distinct mission to develop the next generation autonomous driving platform for various OEM brands.
The outcome.
The extended work Uncloudy & Co started with the very problem definition: we needed to launch a new brand, equally ambitious and authentic as Zenuity and move over the best bits of the predecessor to the new brand. We started out by leading a new naming process. It resulted in the selection of the name “Zenseact” (ZEN + SENSE+ ACT), a name that encapsulates the essence of the new company in a few short words.
The new logotype is a rendition of the brand’s purpose: “To make safe and intelligent mobility real, for everyone, everywhere.” Its satellite shapes symbolise the various streams of data flowing into the software core, but also the collaborative nature of the new company. The lotus petal is a symbol of “Zen” and a promise of safety to Zenseact’s end customers.
The brand reveal.
After carefully preparing the new brand assets, including digital experience, new social media channels and fresh content, we orchestrated the new brand transition. In order to drive awareness around the new launch, we developed a new brand reveal kit and a short film, titled “Zenseact is born” as a tribute and a gentle farewell to the company’s predecessor (Zenuity) and a cinematic brand reveal of Zenseact.
Watch the film below, much more to come…
More work
Zenuity Brand Work
We developed the holistic brand strategy, identity, brand expression and online presence for the new Autonomous Driving player: Zenuity.
Florence Academy of Art
We reimagined the traditional institution’s brand and launched controversial – for the branch – campaign.
The Andys Online Experience
We designed the online entry system for one of the most acclaimed award shows in the advertising industry. And we made a charitable cause out of it.