We created “Zenuity Drive”: a virtual world filled with cyberpunk city scapes, futuristic automobile designs and giant fluorescent cat statues laid out over stretches of a sandy desert. We placed the user at the driver’s seat of an illuminated convertible, set them off on a ride of discovery and gave them decisive power over the ending of their journey.
We launched Zenuity Drive at CES, where it became an instant hit. The experience has since become the topic of discussion within the organisation and outside of it. It has been described as a “finely executed work of art”, an enjoyable, comprehensive demonstration of a complex concept and an inspiring conversation starter around autonomous driving.
In addition to the demo in itself, we injected some long-lasting value to the company’s operations: by introducing a virtual world, we put the necessary infrastructure in place, making it possible to develop additional scenarios for Zenuity. With gradual build ups we can deliver a fuller product on the long run that can serve a multitude of purposes: from a high-end workshop tool for the engineering teams to the main attraction at employer branding conferences and automotive trade shows.
And what’s most important, by mixing immersive tech with inspiring storytelling, we managed to narrate a more impactful story about the brand and helped Zenuity leave a lasting impression to its employees, clients, and partners.