To create a holistic brand experience for Zenuity. To deliver the necessary toolkits to support the ambitious organisation upon their establishment and for the years to follow.
Winter 2016 –
We delivered the aforementioned toolkit that extends to: Competitive brand positioning, definitions and key messaging, brand identity and system design (including logotype, graphic profile, visual language, brand guidelines), website, motion material, space experience and applications design.
4 / 5
We had to take into consideration the board’s vision of the brand, carefully distill the business promise and marketing goals, in order to form a brief. The Zenuity identity should fuse traits of a high-end software brand and the robustness of a reliable partner to the automotive manufacturers of the world. How do we create an identity independent of the holding companies, but bold about its proven automotive heritage? And at the same time, mold the presence of an attractive employer?
When it comes to Zenuity’s visual identity, we created a typographic system which feels premium and is easy to use. By keeping it simple, we minimised the risks of misuse and sloppiness at this early stage. We made sure we deliver an application package that fits with the various facets of the organisation (spanning from office signage, all the way to car striping) and the different countries it exists in.
We then proceeded to create the unique Zenuity’s look and feel for imagery. We held a lean photoshoot during which we covered the needs of the organisation regarding photographic assets for the following years. We planned so as to cover key strategic themes of the brand like technology, people and way of working.